PROJECT BRIEF

Create coffee packaging for an existing cafe to improve brand awareness.

Deliverable
Product packaging

Creative Direction
Boontara Santipong, Devin Dailey

‍RESEARCH📖

Reptilia Cafe

This cafe is located in Subang Java, Malaysia. It allows customers to enjoy coffee while interact with a number of different species of reptile such as chameleons, lizards, snakes etc.

It is a unique cafe unlike other animal cafe that feature endearing animals. It attracts a lot of people especially, young people or tourists who who are seeking a one-of-a-kind experience.

‍Ideate👔🔍

Brainstorming ideas

The design concepts that I am looking for revolve around these ideas:
‍
- Incorporate reptiles in the cafe into the packaging.
- Use a playful and colorful design that appeals to a younger demographic.
- Use hand drawn elements to create natural and organic feel.

Final Packaging

Bright colors, bold typography, and whimsical illustrations creates a fun and energetic look. Each roast features different reptile that is local to the coffee's region.