PROJECT BRIEF

Redesign an existing beverage packaging to differentiate from competitors and make it stand out from the shelves.

Deliverable
Product packaging

Creative Direction
Boontara Santipong, Devin Dailey

‍RESEARCH📖

IKEZO - Sake Jelly Shot

IKEZO is the only sake-based sparkling jelly drink in the market. Each flavor has its own unique deliciousness. The company had a long history in sponsoring the Ozeki Cup for Sumo Tournament.The company's value is to contribute to people's enjoyment of life for in harmony and richness.

‍Ideate👔🔍

Brainstorming ideas

The design concepts that I am looking for revolve around these ideas:
‍
- Aligns with the brand's values or message
- Use a playful and colorful design that appeals to a younger demographic.
- Unique representation of each flavor (e.g. not using peach as a representation of the peach flavor)

Final Packaging

A sumo wrestler is what I used as a main focus in this product line because the name of the company, Ozeki means a sumo wrestler. The company associated with sumo tournament in the past.

Each flavor gives consumers different fun experiences.

Peach has a mellow, sweet flavor but contrasting with acidity. Therefore, a mythic creature like a unicorn implies innocence and gentle but fierce and powerful.

Yuzu has a strong,rich and sour flavor. Chaotic and psychedelic